Performance marketers shouldn't
have to wait on design.
We're building the shortest path from "I have an idea" to "the ad is live." No briefs, no Slack threads, no four-day turnaround. Paste a URL. Ship the campaign.
From spreadsheet of ad sizes to one-click creative.
We were running performance marketing at a Series-B startup. Every campaign had the same workflow: brief the designer, wait three days, get four creatives back, request changes, wait two more days, finally ship something that may or may not work.
The bottleneck wasn't ideas. It wasn't budget. It wasn't even quality. It was time-to-creative. By the time the new ad shipped, the trend had moved on.
So we built the thing we wanted to use ourselves: paste a URL, pick a platform, get scroll-stopping creatives — sized, styled, on-brand — in under a minute. No briefs. No back-and-forth. No design debt.
That tool became Crelix. We launched in 2024, and today it powers ad creative for performance teams shipping thousands of campaigns a month.
Three things that guide every product decision.
Speed is the feature.
Most creative tools optimize for control. We optimize for time-to-shipped. If a feature adds five seconds to your workflow, we have to be very sure it's worth it.
Defaults that don't suck.
You shouldn't need a design degree to get a great-looking ad. Every default in Crelix is tuned by working designers — so the first output is already shippable.
The brand is yours.
We never warp your logo. Never recolor it. Never invent fake products. Crelix amplifies your brand — it doesn't replace it with AI slop.
A small, opinionated crew.
Designers, ML engineers, and former performance marketers. We use Crelix daily — and ship a new feature most weeks.
In good company.
From side project to 12,400 brands.
Idea over a Slack DM.
Two co-founders, both frustrated with the brief → design → revision loop. We sketched the URL-to-creative flow on a napkin in week one.
Closed beta · 50 brands.
Hand-onboarded the first 50 brands. Half were performance marketers, half were founders shipping their own ads. The signal was unmistakable.
Seed round · public launch.
Raised $4.5M led by Sequoia. Launched publicly on Product Hunt — #1 product of the day, #2 of the week.
12,400 brands. 1.2M creatives.
Now powering ad creative for performance teams across 38 countries — from solo founders to in-house teams running 100+ campaigns a month.
What people are saying.
"The fastest path from URL to publish-ready ad creative we've tested. Crelix isn't a generator — it's a creative ops team in a box."
"In a category crowded with AI image tools, Crelix wins by aggressively narrowing the surface. Six fields. One button. The output is shippable."
"For performance teams who measure in hours, not weeks. Crelix is the rare AI tool that respects the constraints of paid social."
We're hiring engineers and designers.
Small team, big leverage, real problems. We ship a meaningful release most weeks.